Having a website is essential for any business. But it’s not just about having a website; it’s about making sure it’s seen by the right people. That’s where Search Engine Optimisation (SEO) comes in, and within that realm, Technical SEO holds a special place. In this blog post, we’ll explore what Technical SEO is, why it’s important, and how it works to improve your website’s performance.
What is SEO?
We’ve written about SEO before and you can drill down into what SEO is in our blog post. But in order to talk about Technical SEO, we need to mention briefly what SEO is and the way to do this is to understand the way that search engines work. How do they find our content and what makes them decide who appears as the first result? The study of this question tells us how we can make our websites most efficient in terms of searchability, so they have the best chance of performing well in the SEO arena. We can further breakdown the SEO subject into 4 corner stone components:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
These four components all carry significant importance in the battle for first place on the search results page, so let’s get started and ask; what is technical SEO?
What is Technical SEO?
Technical SEO refers to the process of optimising your website for the crawling and indexing phase conducted by search engines like Google. Unlike on-page SEO, which focuses on content and keywords, or off-page SEO, which is all about backlinks and social signals, Technical SEO is about making sure search engines can easily find, crawl, and index your website.
For example, a slow-loading website can negatively impact your search engine rankings. Technical SEO would involve optimising images, leveraging browser caching, and improving server response times to make your website load faster. Similarly, an absent or out-of-date sitemap will work against your searchability making the process of search engines finding your content much harder.
How Does Technical SEO Work?
Site Speed
One of the key aspects of Technical SEO is improving site speed. Search engines favour fast-loading websites because they provide a better user experience. Compressing images, reducing server response time, and enabling browser caching are some of the ways to achieve this. See our post on how we achieved 100 in our blog post
Mobile Responsiveness
With the increasing use of smartphones, having a mobile-responsive website is no longer optional. Technical SEO ensures that your website adapts to different screen sizes, making it user-friendly and favoured by search engines.
XML Sitemaps
An XML sitemap acts like a roadmap for search engines, helping them find all the important pages on your website. Creating and submitting an XML sitemap to search engines can significantly improve your website’s visibility.
Why is Technical SEO Important?
Better User Experience
A fast, mobile-responsive website not only pleases search engines but also provides a better user experience, which can lead to higher conversion rates, more trust, and increased brand loyalty.
Improved Rankings
Search engines reward websites that are easy to crawl and index. By focusing on Technical SEO, you’re essentially making it easier for search engines to rank your website higher in the search results.
Competitive Edge
Many businesses overlook the importance of Technical SEO, focusing only on content and backlinks. By making Technical SEO a part of your web development process, you gain a competitive edge.
Why Choose Us for Your Technical SEO Needs?
At Alpha Labs, we understand the importance of a well-rounded SEO strategy, and that includes Technical SEO. It’s not just an add-on service for us; it’s a standardised part of our web development package. We have over 15 years of experience in creating business websites that not only look good but also perform well in search engine rankings.
Conclusion
Technical SEO is an integral part of any successful SEO strategy. It ensures that your website is easily accessible by search engines, leading to higher rankings and more visibility for your business. If you’re looking to improve your website’s performance, Technical SEO should not be overlooked.
For more information on how Technical SEO can benefit your business, feel free to get in touch with us. Visit our website at Alpha Labs or contact us directly to discuss your needs.
